Hello ,

The start of a new year is the perfect moment to rethink strategies, set new goals, and make more conscious decisions for your business.
In photography, those decisions increasingly revolve around physical products.

In a market flooded with digital images, what truly stands out is what can be touched, felt, and revisited over time.

The power of physical products in your business

Albums and other physical products are not just add-ons. They are an extension of your work and a clear way to communicate value.

When a client holds an album in their hands, photography takes on a new dimension: it is no longer just a file, but a lasting memory.

Physical products help you to:

- Differentiate your work in a competitive market;

- Increase the perceived quality and professionalism of your brand;

- Create a deeper emotional connection with your clients;

- Justify the investment and increase your revenue.

Sample products — the key to selling more and better

Starting the year with a strong sample collection sets you up for success. Presenting albums and physical products allows clients to instantly understand their value — without hesitation or comparison to digital-only options.

A well-curated sample collection:

- Simplifies the client’s purchasing decision;

- Reduces price-related objections;

- Encourages conversion from digital to physical products;

- Reinforces trust and credibility in your work.

Educating your client is also part of selling!

Many clients do not invest in albums simply because they have never been shown the true impact of preserving their photographs beyond the digital world. It is up to you to demonstrate that memories are not meant to be forgotten on a screen, but to be relived and felt over the years.

By educating your clients, you strengthen your business and position yourself as a professional who offers more than photographs — you offer memory and legacy.

We are here to support you

To support you at the start of the year, we are offering 50% off all sample products, valid from 15 to 31 January 2026.

This is the perfect opportunity to renew or create your sample collection and begin the year by communicating the true value of your work — with a more accessible investment.

Thank you for your continued trust in Koy Lab.

We remain committed to providing the highest-quality products and services, helping you preserve your clients’ most meaningful moments.

 

Kind regards,

The Koy Lab Team

Koy Lab | Where quality meets innovation

• This campaign cannot be combined with other promotions or discounts
• This campaign does not apply to XpressPrint products